Thursday, September 16, 2010
Crafting "the" look
I'll admit...I actually really enjoy being a vendor at a crafts show. Last year, I did over a dozen, some weekends with two at a time! While it was hectic, I really enjoy presenting my products to the public. Folks are still just as wonderfully friendly, and they reinforce my commitment to delivering a quality product at a fair price. One thing I actually spend a LOT of time putting together is my booth. Presentation is so important in drawing in a crowd, and since the Pacific NW doesn't have too many primitive shops, it's really vital to grab their interest quickly. I've read just about everything I can find on how to present your products, but I do have a bit of a quandary. I sell a diverse grouping of products, and sometimes I even get together with a friend or two to have a larger booth full of different items. The best method I can think of is to separate the items with stand alone areas so as to give the shopper more of a 'store' like experience. Scarves/hats over here, bags there, and primitives everywhere else. This year I'm venturing into selling more ornaments, as I have a couple of shows that seem to do well with inexpensive items. So how shall I display them? In the past, I've put out my alpine trees and themed them. Last year, one had only snowman ornaments and one had Santa, reindeer and related items. Sometimes when I didn't have so many ornaments left, I merged them onto one tree. This seemed to work at some shows, as it kept the items at about eye level. However, this year, I'll be having a larger variety of ornaments and am trying to figure out the best way to show them off. Build a display piece with hooks and keep them all together? Put them in baskets around the booth? Or stick with my tree idea. One thing I know I'm changing is to put bed risers on my tables to elevate them. Nothing bugs me more than having to bend down to see something, since my knees are weakening with my advancing age, LOL! Anyway, if you have a great display idea for me, please share! Sometimes a fresh set of eyes can really help a girl out!